Are you looking to drive more sales with email?

You are in the right place.

In this article will show you what makes a great promotional email, how to create one in under 3 minutes and provide examples and templates you can use for inspiration. Let’s dive in.

What makes a great promotional email?

1. A Catchy Subject Line: The subject line is the first thing your recipient sees. It needs to be compelling enough to entice them to open the email. Avoid spammy language and instead, pique their interest by using engaging, personalized language.
2. Engaging and Relevant Content: The content of your email should be relevant to your audience and the message you're conveying. Make it personal where possible, and ensure it aligns with your customers' needs or interests.
3. Clear and Concise Language: Make your message easy to understand. Use plain language, keep sentences short and break up text with bullet points or subheadings to make it easily digestible.
4. Strong Call to Action (CTA): What do you want your recipients to do after reading your email? Whether it's to buy a product, read a blog post, or sign up for a service, make your CTA clear and prominent.
5. Personalization: Use your data to personalize emails where possible. This could mean using the recipient's name, or tailoring content to their past behaviors or known interests.
6. Mobile-Friendly Design: Many people check their emails on mobile devices, so ensure your promotional email is designed to look good on a smaller screen. This means clear text, easily clickable links, and images that aren't too large to load quickly.
7. Dedicated landing page: A custom landing page can be tailored to the specific product, service, or event promoted in your email, making the content highly relevant to the recipient. This relevance can improve both the user experience and your conversion rates.

How to create a promotional email in under 3 minutes?

Using promotional emails to grow your sales is known to deliver revenue each time you send them out.  But most entrepreneurs and email marketers don’t send out enough emails because they are difficult and time consuming to write.  With a few simple steps, you can now quickly write an effective promotional email that stands out from the rest. In this guide we show you how to do tihs using HYYPE's promotional email brief template.

To get started writing your promotional email with HYYYPE, first enter the product name and features. This will give your readers all the necessary information they need about what’s being promoted. Think of these product features as the foundation for your promotional email. For example, if you're promoting a waterproof Bluetooth speaker, you may list features like its water-resistance rating, battery life, range, sound quality, and unique design. The AI will use these inputs to highlight features that resonate most with each individual, creating a more personalized and effective promotional message.

Next, describe the promotion itself – such as any discounts or deals associated with it – plus provide additional details that may be helpful to your audience.  This is the heart of any promotional email - the special deal, discount, or offer you're making to your customers. This part of your message is critical because it's what will drive your audience to act.  Mention the discount amount, the time frame of the offer, and any special terms and conditions. Are you offering a 20% discount for the next 48 hours? Is there a buy-one-get-one-free deal? Are there any exclusions or minimum purchase requirements? The more specific you are, the more effectively HYYYPE can communicate your offer.

Now it’s time to target your audience. Think about who this promotion would best appeal to and how they would benefit from taking advantage of it.  When you think about your target audience, consider the demographics and preferences of the group that will be most interested in your promotion. Are they young professionals, busy parents, students, retirees, or fitness enthusiasts? Do they prefer premium products or budget-friendly options? Your promotion might be tailored to a specific segment of your audience based on their interests, purchasing behavior, or past engagement with similar promotions.

Enter the specific group of people who you want to target with the generated product or concept. This can include things like demographics, interests, behaviors, or any other characteristic that is relevant to your business. Clearly identifying the target audience will help the AI model generate a concept that resonates with that specific group of people and addresses their needs and interests. Examples might be:

• Millennial women in the fashion industry
• Small business owners in the tech industry
• Families with children aged 6-12
• Outdoor enthusiasts in the Pacific Northwest
• Retirees with high disposable income
• Young professionals in the financial industry
• Pet owners in urban areas "Individuals interested in sustainable living

Once you have identified this group of people, write what action you want them to take once they receive the promotional email. Whether it’s signing up for a newsletter or making a purchase on your website – let them know what they should do next. This step involves clearly stating the desired action you want your recipients to take after reading your promotional email, often referred to as the "call to action" (CTA). The CTA is a critical component of any promotional email, as it guides the recipient toward the next steps and propels them towards conversion. Clearly defining the desired action will help the AI model generate a concept that effectively prompts the recipient to take that action.

Click the "Generate" button. Within a few seconds you will have multiple promotional emails generated for you. Now you can make any quick edits, copy it into the email program of your choice and hit send!

Brands known for having effective promotional emails

Warby Parker

Known for its innovative approach to selling eyewear, Warby Parker also excels in email marketing. Their emails are visually appealing, engaging, and often include interactive elements. They effectively use storytelling, showcasing their products in real-life contexts which resonate with customers.

Buzzfeed

The media giant is known for its catchy headlines and tailored content. They use a similar approach in their email marketing, creating engaging subject lines and personalized content that mirrors the tone and style of their online presence.

Nike

Nike uses its email marketing campaigns to tell stories, inspire their audience, and showcase new products or special promotions. Their use of compelling images and a strong call to action is noteworthy.

Bonobos

Bonobos, the menswear brand, is known for its simple yet effective emails. They manage to make product promotions engaging through clever copywriting and beautiful product photography.

Airbnb

Airbnb sends personalized email content based on users' past search and booking history, providing relevant options and enticing destinations. Their emails are visually rich, informative, and engaging.

Mailchimp

As an email marketing provider, Mailchimp sets an example with its own campaigns. Their emails are clean, intuitive, and often feature interactive content. They also provide educational content to help their customers succeed in their marketing efforts.

Glossier

This beauty brand is an excellent example of user-generated content and community building. They often feature real customer reviews and photos in their emails, fostering a sense of community and trust in their products.

Everlane

Known for its transparent pricing, Everlane extends this transparency to its email campaigns. They use their emails to educate customers about their products, pricing, and the ethical factories where their goods are made.

Frequently Asked Questions about Promotional Emails

What is the most important element of a great promotional email?

The most important element of a promotional email is relevance. A great promotional email should be tailored to the recipient's interests and needs, provide value, and have a clear call to action.

‍How do I make my promotional email stand out?

To make your promotional email stand out, focus on a compelling subject line, clear and concise content, a strong call to action, and personalized messaging based on the recipient's preferences or previous interactions with your brand.

‍How important is personalization in promotional emails?

Personalization is crucial in promotional emails. Emails that are personalized to the recipient's needs, interests, and previous interactions with your brand are more likely to be opened, read, and acted upon.

‍How can I ensure my promotional email gets opened?

An engaging subject line is key to getting your promotional email opened. It should be compelling, create curiosity, and give a hint of what the email contains. Personalizing the subject line can also increase open rates.

‍How do I write a compelling call to action in my promotional email?

A compelling call to action should be clear, concise, and direct. It should tell recipients exactly what you want them to do next and what they'll gain by doing so. Using strong action verbs and creating a sense of urgency can also increase click-through rates.

‍Should I include images or videos in my promotional emails?

Including relevant images or videos in your promotional emails can enhance engagement and conversion rates. Visuals can help illustrate your product or offer in a way that text alone cannot.

‍How frequently should I send promotional emails?

The frequency of promotional emails can vary depending on your audience and the nature of your business. However, it's essential to strike a balance to ensure you're providing value without overwhelming your subscribers. Regularly testing and analyzing your results can help determine the optimal frequency.

‍How can I track the success of my promotional emails?

Most email marketing platforms provide analytics that can help you track the success of your promotional emails. Key metrics to monitor include open rates, click-through rates, conversion rates, and the overall ROI of your email campaigns.