How to Brainstorm Promotional Ideas Using Chat

Coming up with fresh promotional ideas can be a challenge — especially when you're juggling multiple campaigns and deadlines. That’s where HypeChat comes in. Think of it as your on-demand brainstorming partner: a built-in AI marketing expert ready to help you generate creative, strategic ideas tailored to your goals, audience, and brand style.

Whether you're launching a new product, planning a seasonal campaign, or just trying to shake up your marketing routine, HypeChat makes the ideation process faster and more productive.

Step-by-Step Instructions

1. Open HypeChat

From your Hype AI home screen, look at the left-hand menu and click on “Chat.” This will open up the HypeChat interface​.

2. Choose Your Expert

Browse the list of available AI marketing specialists — from email strategists to social media pros. Click on the one that best fits your needs for the type of promotion you're planning. 

Need help with Instagram giveaways? Choose the social media expert. Planning a product launch? Grab the campaign strategist.

👉 Note: Only one expert can help you at a time — choose the one most relevant to your project​.

3. Start the Conversation

Begin by describing your goals. For example:

• “I want to promote a new product to Gen Z snackers.”
  
  
• “We need a fun idea for a back-to-school campaign for our beverage line.”
  
  
• “Help me come up with a spring promo that drives email engagement.”
  
  

The more context you provide (audience, channel, timeline, tone), the better the ideas HypeChat will generate.

4. Share Reference Materials (Optional)

If you have a campaign brief, old promo examples, or visual references, click the paperclip icon to upload them. HypeChat will use that context to refine its recommendations​.

5. Explore and Iterate

Once HypeChat shares ideas, don’t be afraid to ask follow-up questions:

• “Can you make these ideas more playful?”
  
  
• “Give me 3 ideas that work for email and TikTok.”
  
  
• “What would this look like as a limited-time bundle?”
  
  

HypeChat is great at narrowing down or remixing ideas based on your feedback.

Pro Tip:

If you're using Customer DNA, mention the persona by name when chatting (e.g., “Brainstorm ideas that would appeal to our ‘Budget-Friendly Brenda’ persona”) to make ideas more relevant​.

Final Thought:

You don’t need a full team in the room to start a productive brainstorm. Just fire up HypeChat and let the ideas flow. You’ll be surprised how quickly you can go from blank slate to solid promotional plan.

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