When it comes to product photography, the right background can make all the difference. Hype AI offers a vast selection of background images, but sometimes, you need something more personalized to match your brand or campaign. Luckily, creating a custom background for your product is easy with Product Photography.

Step 1: Navigate to Product Photography

Start by going to Studio in the left-hand menu. Then click on Brand Imagery, followed by Product Photography. This is where you can edit existing product images or create entirely new backgrounds.

Step 2: Select Your Product

Choose one of the products from your Product DNA and pick the image you’d like to modify. This ensures that the AI applies the new background to the exact product you want to enhance.

Step 3: Describe Your Ideal Background

Scroll down to the background customization section. Here, you can enter a description of the setting you want to place your product in. This is where your creativity can shine.

For this example, let’s say we’re working with an apple. We’ll test two different background scenarios:

1. A bright and sunny grass field
2. A gloomy, rainy grass field

After entering your description, click Generate, and the AI will create multiple background options for you.

Step 4: Review and Adjust

Once the backgrounds are generated, you’ll see new variations appear at the bottom of the screen. Click on each one to preview how your product looks in different environments. Hype AI automatically adjusts lighting, shadows, and reflections to ensure the product blends naturally into the new background.

Step 5: Fine-Tune the Image

If you want to adjust the position or size of your product within the image, simply click on the product and resize it. Then click Generate Background again, and the AI will update the scene accordingly.

Step 6: Save Your Final Image

Once you're happy with the results, click Save at the top. You can download your final image as a PDF or PNG, ready to use in your marketing materials, e-commerce listings, or social media campaigns.

Why Custom Backgrounds Matter

The background you choose can completely transform the way your product is perceived. A bright, natural setting can make your product feel fresh and organic, while a moody backdrop can create a completely different feeling. Experimenting with different backgrounds allows you to tailor your imagery to different audiences and campaigns.

If you need assistance in crafting the perfect product photography backgrounds, your Customer Success Manager is always available to help.

Now, start creating and see how custom backgrounds can bring your products to life.

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