How to Create a Custom Style for a Brand Using MorningAI

Creating a custom visual style ensures consistency across all your brand’s creative assets. Morning AI allows you to define your brand’s unique aesthetic by training the software with a collection of images that represent the style you want to achieve.

By following this step-by-step guide, you’ll learn how to set up a new custom style and use it whenever generating images inside Morning AI.

Why Create a Custom Style?

A custom style helps the AI better understand your brand’s identity and ensures that all images generated align with your visual preferences. Instead of relying on generic aesthetics, your brand will have a unique visual DNA, allowing for more consistent and recognizable content.

Step-by-Step: Creating a Custom Style in Morning AI

1. Access the Visual Style Section

To create a new custom style, follow these steps:

Click on BrandDNA™ in the left-hand menu.
Navigate to the Visual Style section.
Click on Create a Style to begin.

To reach this step, keep clicking "Continue" until you find this "Set Your Visual Style" screen.
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2. Name Your Style and Upload Reference Images

Once you initiate the process, you’ll be prompted to name your style.

Choose a name that reflects the specific aesthetic you’re creating.
You can either:
- Upload images directly from your device.
- Add images from a link by sourcing visuals from the web.

Some of the visual styles we have set up for Hype's account
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To achieve the best results, upload 15 to 20 images that:

Are similar in color, tone, and overall aesthetic
Represent a clear visual direction for the AI to learn from
Maintain consistency in composition, texture, and lighting

The more refined and cohesive your images are, the better the AI will understand and replicate your style.

3. Example: Creating a Noir Style

To demonstrate how to build a custom style, let's take Noir Style as an example.

Research Noir-style images online. Look for visuals that emphasize:
- High contrast between light and shadow
- Muted color palettes, often with deep blacks and whites
- Cinematic tones reminiscent of classic noir films
Save and upload these images to Morning AI.
Click Create Style, and the system will start processing the data.

Here's a good example of a noir style image reference a user could use to upload to that style.
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4. AI Processing and Availability

Once you click Create Style, Morning AI will begin analyzing your images.

Processing time: Typically 15 to 30 minutes, depending on the complexity
After processing, your style will appear in your Visual Style Library
You can now apply this style whenever generating new images inside the Text-to-Image feature

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Managing and Updating Your Visual Styles

Morning AI allows you to:

Create multiple styles for different campaigns or projects
Edit and refine styles by adding new images over time
Experiment with different aesthetics to maintain a fresh brand look

Need Help? Schedule a Call

If you need assistance setting up a custom visual style, your Customer Success Specialist is available to help. You can schedule a call to fine-tune your style and ensure the AI fully understands your brand’s aesthetic.
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Morning AI’s Visual Style feature is a powerful tool for brands looking to create cohesive, visually striking content. By training the AI with a curated selection of images, you ensure that every generated image aligns perfectly with your brand identity.

Start creating your first custom style today and bring your brand’s visual identity to life with AI-driven precision.

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