How to set up Brand DNA

Learn how to set up Brand DNA in Hype to streamline your brand's identity and voice. This guide will walk you through entering your website, confirming your logo, and customizing your brand information. Follow these steps to define your brand colors, logo, target audience, and brand voice, making your content creation process with Hype more efficient.

Step 1. From the Hype home screen, navigate to the menu on the left column and hover over “DNA”, then click on "Brand DNA".

Step 2 : Enter the website link for your business. Enter the home page link without any trailing links.

Step 3: Confirm whether Hype recognizes your logo.

Step 4: You will see the Hype automatically pulls your brand colors, logo images, and information about your brand such as target audience, etc. Edit the information, if needed, else hit “Save” and “Continue” to save the information.

Step 5: Your last step is to select your brand voice. Highlight the best words that describe your brand voice, or click the plus sign and add your own descriptions to describe how your brand sounds.

Once you select your brand voice, click “Save” and “Continue”. You are now all set with your brand voice. You will be taken to a page to add your products. Feel free to add products or return to the home screen to begin creating.