How to set up Product DNA
Step 1. From the Hype home screen, navigate to the menu on the left column and hover over “DNA”, then click on "Product DNA".
![](https://cdn.prod.website-files.com/6329037189cba95240334192/6690702a98243d23266a4ab3_AD_4nXfr-1rkTs0rU4YagCMqtw9q_YOS6ffIqYkScosWwEhj8RtKZVb7x4P5a9gihTE_fBVXWNU4mGWc60RVcMJxJtQmZKiw1rt5aSPdewFCVnxdlajp69-dsQNiBSiSfC3hhNyGSDHQj94YI7eqKpWDAvvrZ3z1.gif)
Step 2 : On the top right of “Your Products” page, select “Add Product”.
![](https://cdn.prod.website-files.com/6329037189cba95240334192/6690710ed65b606b953283d6_AD_4nXfhqGO7kR-xGFEoDLhfJDEbx73-Jxd_Y5ef6_AwUh5-EnhhCAWzdsIrRsYMcBJ0pVsnnR_Q6N10YJZH4rMvLQDHlArsaYU_nlFfJzUoHuhvScdY5aHxopcN9Uf_OMPZ8cwXyAJ3j4mvMpWx0_CE7CchxsU.gif)
Step 3: Add your product information and click “Save Product”.
![](https://cdn.prod.website-files.com/6329037189cba95240334192/6601f3e7a8b1ef730346e824_8Gx6gHDVCDWs3hRZztJxqqwTe5uu0HlJvqrPRS7YX1875IipEUQN0i_gGuoITRUo0XCVmdtrAAnyWYivJWaPsS8W0eNc_koDswmDaz4qX-1Fwld6di7VaX3KHakGmsLcyN-Jfd9Y7_ehGIoHDqI110M.png)
Step 4: You are all set, repeat for all your products. You will see your product catalog with the information you’ve added.
![](https://cdn.prod.website-files.com/6329037189cba95240334192/6601f3f7f3941098940037bf_qSWPaC2t5WwfWap-G8ce7ANX11TT09fWgRFg-zN6BoLAgyyNNc5XLptbOmmufwHElwnew4YTD-tr_dpyki931P4i8WjUJkliMQ86vSO-ijVpDQZu51oVVYh3lR9zLHtdIM6sGYS18fLg4EDgnSOpHYY.png)
Once you’ve added a product, when entering any brief that asks for your product name, simply start typing any product from your catalog and Hype will give you the option to pre-populate that information for that brief. You are now all set to pull your product information into your content!
![](https://cdn.prod.website-files.com/6329037189cba95240334192/6601f40402b128a8f6e6a8ff_NRo7S6OlCtNuwISKyidMASc2om6zaMmsgmiGnaGAuNB4oQXeyNQE91gzJT2X9z2Ee4dyhEJ7pWsbxmgYtoT71g7oLx3VgYRU-V-_dydihVCOCJ7owIEGrbWk0Buas90kBB10O_iUyJDqi8qP76D4H40.png)