A well-crafted brief is your key to unlocking the full potential of Hype AI. Our unique DNA-powered approach combines your expertise with advanced AI capabilities to generate highly targeted, on-brand content. This guide will show you how to leverage Hype AI's features to create briefs that consistently deliver outstanding results.
What sets Hype AI apart is our integrated DNA system:
Let's explore how to use these powerful features to create outputs to help grow your brand.
The Brief field at the top of your console is crucial for setting direction. Focus on the strategic purpose rather than just the format:
An effective brief summary may be: "Drive awareness and trial of our product in Whole Foods" versus a less Effective: "Create a print advertisement" brief.
This approach helps Hype AI understand your strategic intent and deliver more relevant results.
Choose your target audience through our CustomerDNA system to:
Leverage ProductDNA to automatically pull in:
This ensures accuracy and consistency across all generated content.
Select your brand's visual principles through BrandDNA to:
Need adjustments? Use our advanced AI image editing tools to fine-tune the results or make manual edits using our Canva-like interface.
Once you've mastered the core DNA features, enhance your briefs with these advanced techniques:
Hype AI can analyze attached documents to better understand your needs:
Pro Tip: When attaching documents, ensure they contain relevant information that adds value to your brief. The AI will read and analyze these documents to provide more targeted and informed outputs.
Take your briefs to the next level by incorporating:
Pro Tip: Use this context to help Hype AI understand the strategic landscape and generate more nuanced content.
Design sophisticated, multi-layered outcomes:
Pro Tip: Build a hierarchy of desired outcomes to create more strategic, conversion-focused content.
Elevate your creative guidance through:
Pro Tip: Combine multiple creative references to develop unique, breakthrough approaches while maintaining brand consistency.
Problem: Not selecting specific CustomerDNA profiles or BrandDNA principles.
Solution: Always choose relevant DNA options to ensure targeted, on-brand results.
Problem: "Make it look nice"
Solution: Provide specific, strategic goals that align with your DNA selections.
Problem: Trying to achieve multiple objectives simultaneously.
Solution: Focus on one primary goal while leveraging DNA features for consistency.
Brief Summary:
Create a print advertisement to drive trial and awareness of ZestBoost in Whole Foods Market
CustomerDNA Selection:
The Conscious Consumer
- Age: 25-40
- Priorities: Sustainability, wellness, clean-label products
- Pain Points: Skepticism toward artificial ingredients and wasteful packaging
ProductDNA Selection:
ZestBoost Clean Energy Drink
- Features auto-populated: Organic ingredients, 100% recyclable packaging
- Flavors: Citrus Spark, Berry Burst, Tropical Chill
- Price: $3.49 per can
BrandDNA Selection:
Vibrant Minimalism: Bright, earthy palette
Desired Outcomes:
Think: "This is a healthy, sustainable choice for my energy needs"
Feel: Inspired to make an eco-friendly decision while staying energized
Do: Purchase ZestBoost at Whole Foods or scan QR code
Creative Reference:
- Attach an image showing a clean, modern visual similar to a popular brand you like.
After generating content, use our AI editing image tools to:
Take advantage of our editing interface to:
Creating effective briefs in Hype AI is about combining clear direction with our powerful DNA features. Start with strategic objectives, select appropriate DNA options, and provide relevant context. Then use our advanced editing tools to perfect the results.
Remember: The more effectively you use our DNA system, the better your results will be. Take time to understand these features, and you'll consistently generate high-impact, on-brand content that drives results.