The Ultimate User Guide to MorningAI's Virtual Fashion Platform

Today’s fashion brands face an uphill battle: rising ad costs, saturated markets, and constant pressure to produce new, high-quality content. MorningAI’s new Virtual Fashion Platform removes the friction of traditional photoshoots, empowering you to produce stunning, photorealistic imagery fast, affordable, and on-brand.

“With MorningAI, you can create a full fashion shoot in under 2 minutes - at a fraction of the cost of traditional photography.”

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Collage of five high-resolution fashion photos featuring a female model wearing a white floral dress with pink, red, and green flower patterns. The images show various poses, including a full-body shot, a close-up with hands in hair, a candid smile, a confident front-facing stance, and a dynamic shot of the model's legs mid-walk showcasing the dress’s flow and movement.

Getting Started

Overview

Log into your MorningAI account
Navigate to the Virtual Fashion Platform section

Key Terminology

Garment: The item(s) of clothing to feature (top, bottom, dress, full outfit)
Talent: The model wearing your garment
Pose: The body position of the talent (standing, seated, editorial, etc.)
Scene: The environment or background in which your shoot takes place
Aspect Ratio: The output image format (e.g., 1:1, 3:4, 9:16)

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Quick Start Guide

Step 1: Select a Garment

Upload a new image, select a recent upload or choose from your product catalog via ProductDNA
Mix and match tops and bottoms or use complete outfits

Garment selection screen in a fashion AI platform. It displays a section labeled "Workflow" with tabs for Garment, Talent, Pose, Scene, and Specs. The user is viewing the Garment tab with options to upload, select from ProductDNA, or view recent uploads. Four floral dresses are shown as selectable garments.

Step 2: Choose a Talent

Selecting the right talent is key to reflecting your brand’s identity and resonating with your target audience. The look, body type, and expression of the talent can dramatically impact how customers emotionally connect with your product.

Browse hundreds of options filtered by gender, ethnicity, body type, hair and eye color
Upload a custom image or generate your own AI-based talent
Note: Only adult (18+) talent is supported for generation

Step 3: Select a Pose

Choosing the right pose is essential because it influences how your garment is perceived - highlighting fit, movement, and style.

Choose from 100+ editorial-quality poses curated by fashion photographers

Pose selection screen within the workflow interface, allowing the user to choose from various front-facing poses. Options shown include Dynamic Twist, Casual Pocket, Dynamic Jump, and Hand on Hip, each represented with a photo of a model.

Step 4: Pick a Scene

Choosing the right scene sets the context for your product, making it feel aspirational, relatable, or seasonal. The environment enhances storytelling and helps customers imagine themselves wearing the garment in real life.

Choose from pre-built settings or describe a custom one (e.g., “cobblestone street at sunset”)

Scene selection screen showing different background options for a fashion shoot. The categories include Urban, Home, Natural, and Editorial. Visible scenes are Urban Haze, Sun-Drenched Loft, Whispering Pines, and Neon Nights.

Step 5: Choose Output Settings

Aspect ratios include 1:1, 3:4, 9:16 (exact formats available in-platform)
Generate four image variations by default—with options to regenerate more

Panel for configuring image specifications, including aspect ratio and number of variations. Four aspect ratios are shown visually, with the ability to generate between one and four image variations.

Step 6: Click Generate

Once you click, generate up to four images will be generated at once.

photos of a female model wearing a white tank top and gold athletic shorts, posing confidently on an outdoor running track.

photos of a female model wearing a white crop top and gold shorts, posing next to a basketball on an outdoor court with a hoop and trees in the background. The model is smiling and standing in relaxed, athletic poses under bright daylight.

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Step 7: Enhance Your Results

MorningAI brings every creative step into one platform, so you can move quickly, make changes instantly, and keep your production process fast, efficient, and fully integrated.

Regenerate, edit, animate, or run a full photoshoot from a single base image

A generated image of a female model wearing a white top and gold shorts, walking through a modern concrete corridor. Below the image are four interactive buttons: Edit, Animate, Photoshoot, and Download.

Advanced Features

Edit with Magic Editor

Click Edit and describe your desired change (e.g., “add gold hoops” or “blur background”)
Perfect for styling tweaks, background changes, or product refinements

Animate Your Image

Click Animate to turn your image into a dynamic 5-second clip
Ideal for social media use and product reveal moments

Full Photoshoots on Demand

Use the Photoshoot feature to generate 10+ new poses for the same outfit and talent in the same scene
Build product carousels and campaign variations in minutes

A preview interface for generating high-resolution portrait photos from a single image. It displays five variations of a female model in a floral dress with different poses and expressions. A slider and options to select 3, 5, or 10 images are below.

Image Quality Tips

Upload garments on clean backgrounds or mannequins for better edge detection
Hang or drape clothing for best results

Highlighting Texture & Detail

Combine real close-up shots with MorningAI-generated lifestyle images
Use this method for showcasing materials like leather, wool, or fine embroidery

Known Limitations and Tips

Issue	Solution
Slight AI distortion in facial/body features	Use external upscalers (e.g., Gigapixel) or MorningAI's retouch tools
Dress length inaccuracies	Use alternate poses or external editing tools (e.g., Photoshop)
Difficulty rendering fine jewelry/accessories	Add them post-generation via the Edit tool
Fabric detail missing	Supplement with real-life macro images for close-ups

Final Thoughts

MorningAI’s Virtual Fashion Platform gives your team the tools to move fast, reduce costs, and create stunning fashion imagery on demand. Don’t settle for one look—experiment, edit, and scale your visuals effortlessly.

Need help or want us to do it for you? Reach out anytime. We’re here to help you.

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FAQ Accordion

No, but for best results, use clean images on a mannequin, hanger, or neutral background. Avoid cluttered scenes.

Not currently. We only support adult (18+) talent for AI model generation. You may upload your own photos if needed.

Each generation cycle produces 4 images by default, but you can generate more with one click or use the "Photoshoot" feature for batch generation.

Yes! You can upload a photo of your own model or use a custom-trained AI talent for more brand-specific looks.

Use the built-in Magic Editor to describe changes (e.g., pose tweaks, accessories, or lighting). You can also upscale or download for external editing.

Yes, but always check your retailer's AI image guidelines. You may also use a mix of real and AI-generated imagery.

Absolutely. Reach out to your customer success manager or use the feedback portal to request new talent styles or platform enhancements.

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