Hey, marketing managers! Would you like to know the best Instagram marketing hacks to grow your businesses in 2022? Good, because we’re about to share some valuable marketing tips that will get your accounts where you want them.
Instagram marketing is one of the strongest tools in any marketing manager’s arsenal today. With over 2 billion active users and one of the top three preferred social media apps, neglecting to utilize Instagram would be a huge mistake!
If you’re reading this, though, you’re probably already convinced that marketing on Instagram is a good idea, so we’re not going to waste any more of your time.
Let’s dive in.
Understanding the top 5 Instagram marketing tricks will help you take your business to the next level.
Instagram debuted as a photo sharing app, but things have changed today. Last year, the head of Instagram Adam Mosseri announced that Instagram is now prioritizing video content over photos.
“We’re no longer a photo-sharing app,” he said in a video announcement. He explained that the transition would take place over the next six months and that Instagram will be experimenting with “full screen, immersive, entertaining, mobile-first video.”
“People are looking to Instagram to be entertained,” Mosseri said. “We have to embrace that.”
2. Engaging Stories
Start using your stories for more than just sharing temporary photos and videos. The Instagram algorithm loves accounts with high engagement rates, and stories are a great opportunity to increase engagement. Ask and answer questions, conduct polls, tag locations, and add gifs and music… Not only will these make your account more popular, but they will increase value with your audience.
Going Live on Instagram is a great way to connect with your audience in real-time. It’s a valuable opportunity to talk directly with your followers, answer their questions, give a “behind the scenes” tour, workshop some new ideas, interview a guest, or share interviews with key staff members in your organization.
No matter what industry you work in, you must switch your Instagram to a Business account. It’s super easy and free to do – just head to the settings and make the change! Once you’ve got a Business account on your hands, you can gain insight into how your posts and overall account are performing. From there, you can make adjustments to your marketing strategy.
Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022. It is big business because a strong influencer marketing strategy can introduce the business you manage to a whole new market. If you’re still a growing brand, consider reaching out to “micro-influencers” with fewer than 50,000 followers – they are more likely to offer a competitive rate. As they direct more business to your account, you can start to work with bigger influencers and take advantage of their vast network.
There are some great software platforms out there that help identify and secure partnerships like GRIN and Meet Tagger.