How do I add another brand to Hype AI?

If your company manages multiple brands or operates different branches, you can easily add them to Hype AI. Each brand will function as its own workspace, allowing you to organize content, manage unique brand elements, and ensure consistency across different brand identities.

Having multiple brands in Hype AI gives you:

Separate brand descriptions, typography, and customer personas
Unique Product DNA for each brand
Distinct tone of voice and visual styles

For example, if you manage one brand that is fun and youthful and another that is serious and professional, Hype AI lets you keep separate tone of voice settings and visual styles to match each brand’s identity.

Step 1: Add a New Brand

Hover over your brand icon on the left-hand menu.
Below your existing brands, click Add a Brand.

Step 2: Insert the Brand’s URL

After clicking Add a Brand, you’ll be prompted to enter the brand’s website URL.

Paste the brand’s URL into the provided field.
The AI will pull in thousands of data points from the website to automatically populate brand details.

Step 3: Review and Customize Your Brand DNA

Once the AI imports your brand information, review the details in Brand DNA to ensure accuracy. You can personalize:

Brand typography
Social media links
Slogan and brand messaging

Click Continue, and your updates will be saved automatically.

Step 4: Define Your Brand’s Tone of Voice

The next step is setting up your Tone of Voice.

This section allows you to define dos and don’ts for how your brand communicates.
Any written content generated in Hype AI will follow these guidelines.

If your brand’s messaging evolves, you can always revisit and tweak these settings later.

Step 5: Set Up Your Brand’s Visual Style

Next, you’ll move into the Visual Style setup, where you can define how your brand should look in AI-generated images.

For detailed steps on how to create a custom visual style, check out:

Step 6: Complete CustomerDNA and ProductDNA Setup

To finish setting up your brand, you’ll need to define:

Customer DNA
Product DNA

Each of these elements will ensure that the AI generates content that accurately represents your brand and products.

Need Help?

If you need assistance with setting up your new brand or making adjustments, contact your dedicated Customer Success Manager. They’re always available to help you fine-tune your setup and ensure everything is aligned with your brand’s needs.

Now, start building your new brand inside Hype AI and take full control of your content creation process.

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